A press conference for the 3rd Hunan Tourism Development Conference which will be held in Hengyang City from September 20 to 22 was convened on May 19, at which the logo and mascot of the conference was released.

The conference is themed on “Promote tourism through culture and enhance the reputation of the historical culture brand”.

Li Aiwu, director of the Hunan Provincial Department of Culture and Tourism, said that the tourism image logo of the conference presents such elements as mountains, water, geese, and temples with simple lines, showcasing the beautiful scenery and historical and cultural heritage of Hengyang. The mascot “Huochuquan” perfectly integrates fashionable and trendy design concepts with elements such as Zhurong Fire God, folk customs, ancient architecture of Nanyue, and the eight views of Hengyang.

In order to host the 3rd Hunan Tourism Development Conference well, three main activities will be launched, namely, cultural and tourism project observation, opening ceremony and promotion conference, tourism industry development promotion meeting. Meanwhile, six supporting activities are to be scheduled, including the 8th Hunan art festival mass cultural special event, the 2024 Hunan cultural and tourism industry investment and financing conference, the 3rd Hunan intangible cultural heritage expo, the “Chuanshan” series of activities, the 2024 China food and tourism conference, and the historical and cultural tour among five provinces.