In order to earnestly implement the spirit of documents such as the "Reply of the State Council on Approving the Establishment of Cross-border E-commerce Comprehensive Pilot Zones in 33 Cities and Regions including Langfang" (Official Letter of the State Council [2022] No. 126), the "Implementation Plan of the China (Hengyang) Cross-border E-commerce Comprehensive Pilot Zone", the "Notice of the Hengyang Municipal People's Government Office on Issuing the 'Several Policy Measures on Taking the Initiative to Drive Economic Growth and Accelerating the Development of a Regional Economic Hub'"(Hengyang Government Office [2023] No. 7), and the “Notice of the Hunan Provincial People's Government Office on Issuing the ‘Several Measures on Promoting the High-Quality Development of Cross-Border E-Commerce’”(Hunan Government Office [2023] No. 9), and steadily promote the construction of the China (Hengyang) Cross-border E-commerce Comprehensive Pilot Zone (hereinafter referred to as the Hengyang Comprehensive Pilot Zone), the following measures are formulated in combination with the actual situation of Hengyang.

I. Scope of Support

Enterprises, supporting service providers, industrial parks, relevant public service institutions (organizations), and government-approved support institutions engaged in cross-border e-commerce in Hengyang City that are legally registered, pay taxes, possess independent legal person qualifications, have cross-border e-commerce import and export performance, and are included in the cross-border trade e-commerce statistical system of Hengyang Customs.

II. Support Directions and Contents

(1) Support for Cross-Border E-Commerce Industrial Parks and Incubation Systems

1. Support the construction of cross-border e-commerce industrial parks. For cross-border e-commerce industrial parks recognized by national, provincial, and municipal commerce departments, or provincial-level e-commerce demonstration bases and provincial-level digital commerce agglomeration areas that have been evaluated, if there are more than 10 newly settled enterprises with cross-border e-commerce performance in the current year and the total import and export volume of cross-border e-commerce reaches 20 million US dollars, the park construction unit will be given a one-time reward of up to 500,000 yuan at most. If there are more than 20 newly settled enterprises with cross-border e-commerce performance in the current year and the total import and export volume of cross-border e-commerce reaches 50 million US dollars, the park construction unit will be given a one-time reward of up to 1 million yuan at most. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance, Administrative Committee of Hengyang High-Tech Industrial Development Zone)

2. Support the construction of cross-border e-commerce incubation centers. Encourage the construction of cross-border e-commerce incubation centers (comprehensive service centers). For the operation entities of incubation centers (comprehensive service centers) that integrate cross-border e-commerce incubation coaching, practical training, business pilot, market development and other functions, and successfully incubate more than 10 cross-border e-commerce enterprises in the same year, a maximum one-time reward of 500000 yuan will be given. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance, Administrative Committee of Hengyang High-Tech Industrial Development Zone)

(2) Support for Cross-Border E-Commerce Platform Development

3. Support the construction of online integrated service platforms for the Hengyang Comprehensive Pilot Zone, local cross-border e-commerce online trading platforms, and offline park supporting infrastructure. Provide appropriate support for expenses including hardware procurement for platform development, acquisition of general-purpose platform software, development and maintenance of integrated service platforms, and supporting infrastructure construction of industrial parks. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance, Hengyang Comprehensive Bonded Zone Administrative Committee)

4. Support the construction of cross-border e-commerce regulatory venues. A subsidy equivalent to 50% of actual expenditures shall be granted for eligible projects implemented within the current fiscal year, including cross-border e-commerce inspection equipment procurement, auxiliary facility acquisition, management information systems, global quality traceability systems, and software system development. The maximum subsidy amount shall not exceed 500,000 yuan. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance, Hengyang Comprehensive Bonded Zone Administrative Committee)

(3) Vigorously Cultivate and Introduce Cross-border E-commerce Business Entities

5. Support cross-border e-commerce business pilot projects and encourage Hengyang products to go global. For enterprises whose total cross-border e-commerce export volume breaks through zero in the current year, a one-time reward of up to 20,000 yuan will be given at most. If it exceeds 500,000 US dollars, a one-time reward of up to 100,000 yuan will be given at most; If it exceeds 1 million US dollars, a one-time reward of up to 500,000 yuan will be given at most. At the same time, they can enjoy the relevant customs and tax preferential policies of the Hengyang Comprehensive Pilot Zone. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance, Hengyang Municipal Taxation Bureau, Hengyang Customs)

6. Support the promotion of cross-border e-commerce platform business. For enterprises that carry out cross-border e-commerce business pilot projects using third-party trading platforms such as Alibaba International Station, AliExpress, Amazon, eBay, wish, Facebook, and Shopee, a subsidy of 50% of the annual promotion expenses of the trading platform they settle in will be provided. For enterprises that newly register stores on third-party platforms, a subsidy of 50% of the annual platform settlement fee will be provided. The maximum amount of the above two subsidies for a single enterprise shall not exceed 200,000 yuan. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance)

7. Support the development of small, medium, and micro-sized enterprises (SMEs) in cross-border e-commerce. For cross-border e-commerce enterprises (including wholly-owned subsidiaries) newly settled in cross-border e-commerce industrial parks recognized by provincial or municipal commerce departments or in provincial-level e-commerce demonstration bases and provincial-level digital commerce agglomeration areas that have been evaluated, if the actual leased area (office, warehouse and other premises) is more than 100 square meters and the total import and export volume of cross-border e-commerce reaches 100,000 US dollars in the current year, a rent subsidy of 30% will be given to each enterprise, with a maximum of no more than 100,000 yuan. At the same time, a one-time start-up cost subsidy of up to 50,000 yuan will be given at most, and they can enjoy the relevant customs and tax preferential policies of the Hengyang Comprehensive Pilot Zone. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance, Hengyang Municipal Taxation Bureau, Hengyang Customs)

8. Encourage the introduction of leading cross-border e-commerce enterprises. For cross-border e-commerce enterprises with a total import and export volume of more than 50 million US dollars introduced in the current year, a one-time reward of up to 500,000 yuan will be given to each enterprise at most. If the total import and export volume is more than 100 million US dollars, a one-time reward of up to 1 million yuan will be given to each enterprise at most. And at the same time, they can enjoy the relevant customs and tax preferential policies of the Hengyang Comprehensive Pilot Zone. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance, Hengyang Municipal Taxation Bureau, Hengyang Customs)

(4) Support Cross-border E-commerce Retail Import

  Support the construction of domestic cross-border commodity O2O offline experience stores. Cross-border e-commerce O2O offline experience stores in Hengyang City with business areas over 500, 1000, or 2000 square meters are eligible for one-time subsidies of up to 100000, 200000, or 300000 yuan respectively. Community cross-border e-commerce O2O experience stores are eligible for a one-time subsidy of RMB 50,000 per new store, with an annual cap of 400,000 yuan per enterprise. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance)

(5) Support the Construction of Cross-border E-commerce Overseas Warehouses

  Encourage cross-border e-commerce enterprises to build or transform and upgrade public overseas warehouses. Enterprises officially recognized as Provincial-Level Public Overseas Warehouses (with required registration at Hengyang Customs) shall be granted a one-time financial subsidy of up to 200,000 yuan, in addition to existing provincial-level support policies. Enterprises leasing overseas warehouses exceeding 1,000 square meters shall be granted a subsidy covering 50% of the actual leasing costs, with an annual one-time reward capped at 200,000 yuan per warehouse. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance)

(6) Support the Construction of Cross-border E-commerce Support Service Systems

1. Support eligible enterprises and industry associations in providing services to cross-border e-commerce businesses, including product cultural and creative design, product promotion, exhibition marketing, research projects, as well as industry summits and forums. Cross-border e-commerce support services and specialized events approved by the Municipal Commerce Bureau shall be eligible for appropriate government support. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance)

2. Increase financial support for cross-border e-commerce. Financial institutions are urged to innovate financing and investment services tailored for cross-border e-commerce enterprises by leveraging supply chain logistics, capital flows, export data, and related information to develop financial instruments such as accounts receivable financing, confirmed warehouse financing, and integrated warehouse financing, thereby alleviating enterprise financing constraints. According to the current export credit insurance support policy of our province, for small and micro enterprises engaged in cross-border e-commerce business, the provincial finance will fully support the export credit insurance premiums insured through the "China International Trade Single Window". Support will be given to the premiums of general enterprises and the financing discount interest under export credit insurance. Among them, the premium subsidy shall not exceed 50%, and the subsidy for loan interest shall not exceed 20% of the loan market quoted interest rate. The maximum amount for a single enterprise per year shall not exceed 300,000 yuan. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance and Hengyang Branch of the People's Bank of China)

(7) Support the Cultivation of Cross-border E-commerce Talents

1. Encourage traditional foreign trade enterprises to organize cross-border e-commerce business training for their employees, with eligible annual training expenses subsidized by up to 50,000 yuan. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance)

2. Support the cultivation of cross-border e-commerce talents. Vocational colleges and training institutions meeting prescribed qualifications may be designated as "Hengyang Cross-Border E-Commerce Talent Development Bases" upon certification by the Municipal Commerce Department, with a one-time subsidy of up to 200,000 yuan allocated based on documented infrastructure development and operational expenditure costs. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance and vocational colleges in Hengyang)

3. Strengthen professional cross-border e-commerce training. Encourage vocational training entities with accredited qualifications, including private vocational colleges, technical institutes, non-governmental training institutions, and cross-border e-commerce enterprises, to conduct professional cross-border e-commerce training programs. Enterprises, industry associations, and social organizations are further encouraged to organize cross-border e-commerce industry training activities. Training entities providing subsidized professional cross-border e-commerce training must submit program registration to the local human resources and social security authorities prior to implementation, with subsidy claims processed by said authorities in accordance with vocational skills training policies. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance and Hengyang Municipal Human Resources and Social Security Bureau)

4. Provide a subsidy of 10% of the total social security expenses paid by cross-border e-commerce enterprises in a year. The support funds for a single enterprise shall not exceed 100,000 yuan per year. (Responsible unit: Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance and Hengyang Municipal Human Resources and Social Security Bureau)

III. Organization and Implementation

The aforementioned support and incentive funds shall be sourced from provincial-level cross-border e-commerce special funds and municipal-level cross-border e-commerce matching funds. These funds shall be administered by Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance through project application procedures, with disbursement subject to approval by the Municipal People’s Government prior to disbursement. Hengyang Municipal Bureau of Commerce, Hengyang Municipal Bureau of Finance shall carry out performance evaluation of special funds to ensure their guiding role. Each county, city, district, and park may refer to this measure to introduce corresponding support policies.

In case of overlap between the above measures and other relevant reward and subsidy policies of this city, the principle of providing support to the better ones and avoiding duplication shall be followed.

These policy measures shall come into effect as of the date of issuance and be valid for two years.