On September 21st 2024, during the opening ceremony of the Third Hunan Tourism Development Conference, the Chuanshan Time Valley Watch Industrial Park—a key exhibition site for the event—gathered domestic and international guests. The 2024 New Watch Product launch Event of Hengyang County is held under the theme "Manufacturing to Build the City, Culture and Tourism to Revitalize the City". Six new watch series are unveiled, including the "Nanyue" Chinese "Shou"(longevity) Watch, Aiershi Watches, and Ruikasi Timepieces, which quickly become popular and are snapped up by tourists.

Hengyang County Chuanshan Time Valley Watch Industrial Park is the first full timepiece industrial chain project in China. The park The park integrates watch and clock R&D, testing, production, import and export trade, and cultural tourism exhibition. Recognized as a county-level specialty foreign trade industrial cluster project in Hunan Province, it's also a key industrial-tourism complex initiative developed and promoted for the Third Hunan Tourism Development Conference. In recent years, during inspections of the park, provincial leaders have requested the introduction and cultivation of leading enterprises, the strengthening of independent brands construction, and the creation of internationally competitive industrial clusters to boost employment and drive local economic growth. Focused on the overall goal of "The world watches look at China, and Chinese watches look at Hengyang", the industrial park has defined the path of "laying the foundation in the first year, achieving tangible results in the second year, and establishing a closed-loop system in the third year", to chart a grand blueprint for building a full industry chain cluster and a themed hub. At present, there are more than 140 timepiece-related enterprises. With a constant stream of new projects and products, it has generated employment opportunities for more than 4,000 local workers.

The press conference is held next to the Nanyue Watch Sculpture, which has been magnified 220 times and is currently applying for the Guinness World Records. Surrounded by the bell tower, Industrial Tourism and Study Area, and Horological Culture Study Base, the vicinity boasts stunning attractions such as "Time Gate", "Time Tunnel", "Horological Museum", "Sundial Culture Plaza", "Time Island", and "Time Avenue", drawing a continuous stream of tourists. Foreign bands and models showcased their new products one by one in an "international style", immediately attracting crowds to the nearby exhibition booth for snapping up, with queues forming several times. Among them, the Nanyue Chinese "Shou" Watch is particularly popular. It is reported that it was developed by Hengyang Nanyue Movement Precision Manufacturing Co., Ltd., a subsidiary of Hunan Shengshi Weide Co., Ltd. The dial ingeniously incorporates the Chinese character "Shou" and longevity peach, representing longevity, happiness, and auspiciousness. The design inspiration for details such as the strap and hands comes from the cultural symbolism of Nanyue Longevity Mountain, embodying a distinctive brand philosophy and blessing cultural connotation.