On the afternoon of September 12, Li Aiwu, Deputy Head of the Publicity Department of the Provincial Party Committee and Secretary and Director of the Party Leadership Group of the Provincial Department of Culture and Tourism, met with Zhang Xu, Vice President and General Manager of the Government Cooperation Department of Trip.com Group, and his delegation, who were in Hengyang to attend the 2024 Hunan Tourism Accommodation Industry Investment Promotion Conference. Zhu Jian, Deputy Secretary of the Municipal Party Committee and Mayor, was also present.

Li Aiwu extended a warm welcome to Zhang Xu and his team, highlighting the vast development potential of Hunan's tourism accommodation industry, particularly in Hengyang. As a key national regional city and a provincial sub-center, Hengyang serves as a vital transportation hub between the north and south. With a concentrated urban population, a strong consumption culture, and a vibrant market, the cultural and tourism industry in Hengyang is booming. She expressed hope that Trip.com Group would seize this opportunity to leverage its platform advantages and bring in high-quality resources to invest in Hengyang's tourism accommodation industry. She encouraged cooperation with local governments and financial institutions to explore new paths and models, achieving mutual benefits for all parties.

Zhang Xu expressed his gratitude for the support Trip.com Group has received from Hunan Province and Hengyang City. He emphasized his optimism about Hunan's cultural and tourism sector, noting that Hengyang is a promising area worthy of in-depth investment. In the next phase, he hopes for continued support from both the province and the city. Trip.com Group, together with its partners, plans to leverage diversified financial and policy support to increase its investment in Hunan's tourism accommodation industry, particularly focusing on revitalizing idle assets and upgrading hotel quality, contributing more to the development of Hunan's cultural and tourism industry.

Other attendees included Zhang Xihui, a member of the Party Leadership Group and Deputy Director of the Provincial Department of Culture and Tourism; Xie Hong, Deputy Mayor; Qin Tanping, a member of the Party Committee and Deputy President of the Industrial and Commercial Bank of China, Hunan Branch; Jin Wei, Deputy Director of the Cultural Finance Research Center of the National Finance and Development Laboratory; He Han, General Manager of Government Cooperation Department of the Rezen Group; Mo Zhao, CEO and Founder of Orion Cultural Tourism; and Qin Pu, Development Director of Jinjiang International Group.

Translator: Jing