Recently, the 7th National County Tourism Research Achievements Presentation Events were held in Zhejiang Province. The 2025 National County Tourism Research Report was released, with six county-level cities and counties from Hunan Province making the list of "China's Top 100 Counties with Comprehensive Tourism Strength."

Additionally, the 2025 list of "China's Top 100 Counties with Tourism Development Potentials" was announced. Hunan's Leiyang County-level City made the cut.

The report revealed that, in 2024, China's county-level tourism destinations received an average of 5.8079 million tourist visits, marking a 14.26% year-on-year increase, with total tourism revenue growing by 9.96%. Tourists are increasingly engaging in in-depth experiences, with Gen Z and Millennials becoming the main force of county tourism consumption. The county tourism sector is characterized by distinctive features of being "small yet beautiful, refined yet unique."