During this holiday, Hengyang cultural tourism market "fire" has reached a new height! The industrial site turned into a "space-time theater", and tourists vied to "become workers in Hengyang". Nanyue (Hengshan Mountain Scenic Spot) attracts many tourists climbing to the top, keeping it in the forefront of the province. On Dongzhou Island, the spectacular scenery of "Wild Swans Falling in Pingsha" and the collision between traditional intangible cultural heritage and national tide sound produced a round the clock youth Carnival.

During the "Double Festival" holiday of the National Day and the Mid Autumn Festival in 2025, Hengyang Cultural Tourism Co., Ltd. presented a brilliant report card: the city's key tourist attractions received 6.5887 million tourists, with an operating income of 2.062 billion yuan, an increase of 21.95% and 33.21% respectively year-on-year. In the east wind of the third Hunan Tourism Development Conference, Hengyang, the City of Wild Swans, successfully realized the triple harvest of "flow", "reputation" and "benefit" with a full-time cultural and tourism feast.

Stepping into Recall of Jianxiang Industrial and Cultural Zone, old-fashioned bicycles, radio speakers and the slogan "learning from Daqing in industry" instantly brought people back to the 1980s. The original immersive dance drama "to be a worker in Hengyang" turned the whole block into a "space-time theater". The reporter followed the crowd through the historical buildings. The sonorous and powerful modern industrial dance "We Workers Have Power" attracted bursts of applause. The group dance "Fanghua" by female workers with softness and hardness brought tears to the eyes of many audiences.

"Every detail here makes people feel that they have passed through," Mr. Liu, who brought his family to experience, told reporters. The show is performed twice a day, with an average audience of over 10,000, and the satisfaction rate is as high as 98%.

It is worth mentioning that the Qi Opera "Looking for Bribes" in Yanfeng District's Cultural And Creative Square, the Flower Drum Opera "Heavenly Blessing" in Nanyue Community, and the Hunan Opera "Follow Lu Zhishen into Hengyang" in the ancient street of Suzhou Bay have formed a cultural layout of "one play for one scene", so that traditional operas are reborn in the landscape.

During the holiday, the Hengyang Museum launched three major boutique exhibitions, displaying more than 100 bronzes, porcelain, calligraphy and painting treasures, and receiving more than 5,000 tourists per day. The opening hours of the venues will be extended, and interpretation and public benefit movie watching services will be added to improve the experience of tourists.

According to statistics, 17 cultural centers, libraries and museums have received a total of 500,900 visitors.

In Dongzhou Island Scenic Area, hundreds of wild geese were released from Dongzhou Island synchronously, and a poetic picture of "Eight Scenic Spots In Hengyang·wild geese landing in the beach" was drawn between the river and the sky. On site tourists held up their mobile phones to record this unforgettable moment.

This year's Dongzhou Island Carnival perfectly integrates the traditional intangible cultural heritage with the national tide. During the day, intangible cultural heritage performances and national games are staged in turn. In the evening, the fireworks show and the national tide electric syllables ignited the whole audience. "I didn't expect that traditional culture could be so trendy!" College student Wang and his friends danced to the music.

The Huiyan Peak Wild Geese Cultural Experience Center held the first large-scale outdoor exhibition in Hunan. Activities such as Ancient Style Clothes of Han Dynasty interaction, house dance competition, and E-sports audition accurately connected with the secondary groups. The cultural and creative market opened synchronously to realize the seamless connection of "exhibition shopping + consumption". Zhengxiang District Wanda Plaza launched a colorful auspicious cloud Fireworks Music Festival. Two intangible cultural heritage hit iron flowers, water fire pot performances and audio-visual performances are performed alternately every day, making it a popular place for citizens to travel at night.

"Mom, I want to be an astronaut!" in the Zhu Rong Fire Exploration Space Experience Museum, the children wearing VR glasses excitedly pointed to the "Mars Probe" model in front of them. This experience hall, which perfectly combines the legend of Zhu Rong with modern aerospace exploration, has become a popular punch in place for parent-child families.

"Children here can not only listen to fairy tales, but also learn Aerospace knowledge, killing two birds with one stone." Ms. Li from Zhuzhou City said, recording the child's "first space experience" with her mobile phone.

When night falls, the Nanyue Community Temple Fair Cultural Food Street is illuminated. The giant "moon shining in the water" with a diameter of 15 meters shines brightly under the light, forming an interesting contrast with the reflection on the water. "Come and help me take a photo with the moon!" Tourists stopped to take photos. In the block, the intangible cultural heritage performance was applauded continuously, and people stand in the long queue of the fragrant Hengyang snack booths.

In the theme area of "City of Time·1944", tourists dressed in cheongsam either hold round fans or walk in the streets dotted with thousands of lanterns. The retro parade team shuttled through, and the actors dressed in the costumes of the ages interacted with the tourists, as if the street scene of Nanyue in 1944 was truly reproduced.

At the same time, rural tourism is also full of new vitality. At the site of the 9th High Altitude Kiwi Fruit Picking Festival in Hengshan County, tourists carried fruit baskets and carefully selected among the trees. According to the person in charge of the orchard, during the picking season, more than 1,000 tourists are received every day, and the surrounding farmhouses are full every day.

In the Plum Blossom Paradise in Hengyang County, the performance of Loulan song and dance troupe in Shanshan County, Xinjiang Province, pushed the atmosphere to a climax. The dancers in national costumes rotate with the cheerful rhythm, and the audience can't help beating the time. This cultural dialogue spanning thousands of miles has become a highlight of this holiday rural tourism.

In the face of large passenger flow during holidays, the relevant departments of our city deployed safety guarantee in advance to achieve the goal of "double zero" of severe accidents or complaints in the holiday cultural tourism market. The "online reservation + real-time monitoring" system has been fully used in key scenic spots in the city to dynamically release passenger flow information and guide off peak travel.

In addition, the continuous release of policy effects has injected new momentum into Hengyang cultural tourism. The incentive mechanism of "attracting tourists into the balance" has attracted more than 200 foreign travel agencies to increase the line investment, and the proportion of foreign team tourists has increased to 35%. New scenes such as "low altitude + events + cultural tourism" created by cross-border integration have attracted more than 100,000 tourists.

In this "Double Festival", Hengyang has successfully transformed "flow" into "retention" with a wonderful cultural tourism feast, providing a sample of Hengyang for the development of cultural tourism industry in the province.