From November 6 to 9, the 27th Central China (Hunan) Agricultural Expo will be held in Changsha. 100 enterprises of Hengyang have been carefully organized to participate in the expo, where nearly 1,000 distinctive agricultural products will be on display.

Themed by "Technology-led and Brand-empowered Development for Comprehensive Rural Revitalization", this year's expo covers a total exhibition area of about 80,000 square meters with six exhibition halls, featuring sections for grain, oil and tea brands, fresh fruits and vegetables, food ingredients, international and inter-provincial exchange, and achievements of cities and prefectures. It is the largest and most influential comprehensive agricultural event in Central China.

The 13th Municipal Congress of the Communist Party of China in Hengyang incorporated agricultural modernization into the city's core development goals for the next five years, placing comprehensive rural revitalization, agricultural industrial upgrading, and farmers' income growth in a prominent position in the city's overall development. It clearly proposed vigorously promoting the integration of modern agriculture with secondary and tertiary industries, developing characteristic industries of "three yellows, two teas and one cotton," and enhancing the added value of agriculture-to-processing chains. The municipal Party committee and government have emphasized strengthening systematic thinking, accelerating the building of a "grand agriculture" framework, and fully advancing the construction of a strong agricultural city. The participation of 100 enterprises in a group and nearly 1,000 products at the expo is a concrete action to implement the congress's deployment and the "grand agriculture concept" across production-marketing linkage, brand building, and investment promotion chains.

In terms of exhibit organization, Hengyang has selected premium agricultural products such as Hengyang camellia oil, Qidong daylily, Hengyang Xianghuang chicken, Sanzhang yellow chili, Nanyue cloud tea, Hengyang rice noodles, and Hengyang rapeseed oil. Special pavilions for Hengdong home-style dishes and Qidong daylily have also been set up to showcase Hengyang's modern agricultural strength in an all-round, multi-dimensional way and to continuously polish the "Hengyang" brand of agricultural products.

During the expo, the city will actively carry out a series of activities including product and agricultural investment promotion, tasting experiences, business negotiations, and "agriculture, rural areas and farmers" cultural performances. More than 30 enterprises will join a thousand-person livestream campaign to boost agricultural sales, and enterprises will take part in various production-marketing matchmaking events during the expo, promoting Hengyang's premium agricultural products through all-round, multi-channel publicity to facilitate production-marketing linkage.

In recent years, Hengyang has attached great importance to the Central China (Hunan) Agricultural Expo platform, opening quality channels for production-marketing linkage for enterprises, building a publicity platform for Hengyang's agricultural brands, and providing a window for agricultural investment promotion, while treating the expo participation as an important opportunity to showcase the achievements of Hengyang's high-quality agricultural development.