Recently, a list of the top ten and excellent cases for domestic tourism promotion in 2023 was released by the Ministry of Culture and Tourism, and the marketing event of Mount Heng was selected as an excellent case for China’s domestic tourism promotion in 2023.

 As a representative historical and cultural business card in Hunan, Nanyue Mount Heng has long-standing mountain culture, religious culture and blessed culture and have been a popular tourist destination for mountain-climbing and praying.

  Relying on its ecological resources and profound cultural heritage, Mount Heng has been selected as one of the first national 5A level tourist attractions, one of the first national all-for-one tourism demonstration zones, one of the first national natural and cultural heritage lists, and a national nature reserve.

  Nanyue District in Hengyang City, together with administrative districts of other four famous mountains in China, launched an event of special forces-style travel in June 2023. This event involved a series of challenging activities like expert evaluation, alliance leader selection and cultural exploration. Creative cultural prizes were provided, attracting young people in the country to participate.

  Since its launch, the event has received more than 200 million views on the network, and the topic has topped the list for 7 days on the Douyin platform. The view counts of single video have exceeded 10 million. This has helped the Five Mountains to achieve an average blowout growth of about 56% over the same period.