Hengyang Rongguan Lejie is a 70,000 ㎡ open-plan "slow-life" commercial street district (part of the "Nanhua Li" sector) located in Zhengxiang District, stretching about 800 meters. It integrates dining, entertainment, trendy play, cultural creativity, and night economy, sitting adjacent to the University of South China and Pinghu Park.

Overview

Location: Zhengxiang District, Hengyang City, close to the West Gate of the University of South China, Pinghu Park, and Hongyang Plaza — the core zone where "Nanhua Li" blends community, commerce, and scenic elements.

Scale & Form: ~70,000 ㎡ GFA, composed of 15 detached commercial buildings and two inner streets, designed as an open Block-style district rather than an enclosed mall.

Positioning: Hengyang's first "slow-life" street district, featuring night economy, street culture, youth trend-play, and all-ages leisure; included in the city-level boutique cultural-tourism route.

Key Offerings: specialty dining (including late-night eateries), bistros & bars, e-sports cafés, fast-fashion retail, cultural check-in spots (e.g. 100-meter graffiti wall, "Monet's Garden"), and performance spaces.

Access & Catchment: the province's first demonstration street for "one-card" consumption via social security cards; surrounded by 200,000+ university students, faculty, and residents, with dense foot traffic.

Highlight Scenes

Night Economy Hub: together with Hongyang Plaza it forms one of Zhengxiang District's two major nightlife zones — brightly lit at night, ideal for city walks and group dining.

Cultural Check-ins: a 100-meter graffiti wall showcasing street art, plus a tranquil "Monet's Garden" landscape area; regular events include Hanfu parades and open-air concerts.

Culture-Tourism Integration: as the core of the "Nanhua Li" night-economy cluster, it merges "community + commercial + scenic" into one, promoted by Hengyang as a nearby leisure destination.