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On both sides of Zhongshan North-South Road, there is also the Municipal Government Road Food Culture District. It integrates elements such as food culture, folk culture, wild goose culture, and intangible cultural heritage. A "Ten-Thousand-Mile Hengyang Feast" cultural wall has been constructed. On this street, you can see many Hengyang traditional intangible cultural heritage delicacies, such as Yan Cheng Xuebo Yue and Xidu Lake Liquor.
Hengyang Hongyang Plaza is a comprehensive commercial complex opened by Hongyang Commercial Group on November 21, 2022. Located at No. 60 Chuanshan Avenue in Zhengxiang District, it is positioned as a "Parent-Child Trend Gathering Lifestyle Center." The total gross floor area is approximately 300,000 m² (with 150,000 m² dedicated to commercial space), comprising six above-ground floors and four underground levels.
Basic Information
Address: No. 60 Chuanshan Avenue, Zhengxiang District, Hengyang City, Hunan Province.
Site Area: 60 mu (approx. 4 hectares).
Opening Date: Officially opened in November 2022.
Spatial Planning
Six floors of above-ground commercial space + four underground parking levels (offering approx. 2,000 smart parking spaces equipped with a reverse vehicle locating system).
Features a dual-atrium design, complemented by a kaleidoscopic glass curtain wall and a starry sky dome.
Core Offerings
Anchor Tenants: Bona International Cinema, Century Huilian Supermarket, and UONE Fitness.
Family & Kids: Children’s formats account for roughly 25% of the mix (e.g., Feifeiyang Children’s Paradise).
Entertainment & Dining: Includes e-sports experience centers, ACG (Anime, Comic, Game) stores, script murder mystery rooms, and multi-level themed dining streets.
Operational Performance
2024 Sales: Approximately RMB 350 million.
Annual Footfall: Around 12 million visits, with a single-day peak exceeding 270,000 visitors.
Night Economy: Daily average turnover from nighttime business reaches RMB 1 million.
Honors & Highlights
Recognized as a "Hunan Provincial Nighttime Consumption Cluster Demonstration Zone," a National Green Shopping Mall, and one of Hengyang’s Top 10 Internet-Famous Check-in Spots.Hosted the first government–university collaborative cultural festival in Central South China.
Hengyang Rongguan Lejie is a 70,000 ㎡ open-plan "slow-life" commercial street district (part of the "Nanhua Li" sector) located in Zhengxiang District, stretching about 800 meters. It integrates dining, entertainment, trendy play, cultural creativity, and night economy, sitting adjacent to the University of South China and Pinghu Park.
Overview
Location: Zhengxiang District, Hengyang City, close to the West Gate of the University of South China, Pinghu Park, and Hongyang Plaza — the core zone where "Nanhua Li" blends community, commerce, and scenic elements.
Scale & Form: ~70,000 ㎡ GFA, composed of 15 detached commercial buildings and two inner streets, designed as an open Block-style district rather than an enclosed mall.
Positioning: Hengyang's first "slow-life" street district, featuring night economy, street culture, youth trend-play, and all-ages leisure; included in the city-level boutique cultural-tourism route.
Key Offerings: specialty dining (including late-night eateries), bistros & bars, e-sports cafés, fast-fashion retail, cultural check-in spots (e.g. 100-meter graffiti wall, "Monet's Garden"), and performance spaces.
Access & Catchment: the province's first demonstration street for "one-card" consumption via social security cards; surrounded by 200,000+ university students, faculty, and residents, with dense foot traffic.
Highlight Scenes
Night Economy Hub: together with Hongyang Plaza it forms one of Zhengxiang District's two major nightlife zones — brightly lit at night, ideal for city walks and group dining.
Cultural Check-ins: a 100-meter graffiti wall showcasing street art, plus a tranquil "Monet's Garden" landscape area; regular events include Hanfu parades and open-air concerts.
Culture-Tourism Integration: as the core of the "Nanhua Li" night-economy cluster, it merges "community + commercial + scenic" into one, promoted by Hengyang as a nearby leisure destination.
Hengyang Rainbow Shopping Mall is a premier comprehensive shopping destination located in Hengyang, Hunan Province, operated by Rainbow Digital Commercial Co., Ltd. (Stock Code: 002419). As part of China’s leading digital retail enterprise, the mall integrates modern retail concepts with high-quality consumer experiences.
The mall features a diverse mix of business formats, including department stores, the premium sp@ce supermarket, dining, entertainment, and family-friendly facilities. Committed to the core values of "people-oriented" service and scientific management, Hengyang Rainbow Shopping Mall provides a comfortable and convenient environment for local residents. It serves as a key commercial hub in the region, offering a wide range of international and domestic brands, catering to various lifestyle needs from daily necessities to leisure and social activities.
Backed by the strong resources of its parent company, which is controlled by the China Aviation Industry Corporation, the mall continuously upgrades its digital retail capabilities to enhance customer satisfaction and operational efficiency.
Address: NO. 42 on Jiefang Road, Zhengxiang Distric, Hengyang
Hengyang Intime City
Address: NO. 43 Huaxin Road, Zhengxiang District, Hengyang
Contact: 4001191111
Hengyang BBQ Shopping Mall
Address: NO. 21 Jiefang Road, Zhengxiang District, Hengyang
Contact: 0734-2829900
Hengyang Shanshan Outlets
Address: NO. 168 Hengzhou Route, Zhengxiang District, Hengyang.
Contact: 0734-5555555
Hengyang Linhu Wanda Plaza
Address: NO. 50 Hengzhou Route, Zhuhui District, Hengyang
Contact: 0734-2889888
Hengyang Wanda Plaza
Address: NO. 13 Xingfu Road, Zhengxiang District, Hengyang
Contact: 0734-2916666
Hengyang Curio City, which opened on May 27, 2011, is the first comprehensive antique collection market in Hengyang. It is located at the Chuangfu Building in Hengyang Train Station Square, close to the prosperous train station business circle and Guangdong Road Business Street. The curio city belongs to an important construction project in Hengyang City and it is also at the core of the business circle of Zhuhui District, approved by the municipal government. Merchants prefer this because of its convenient transportation and superb geographical advantages.
It has the most comprehensive business layout among Hengyang antique markets. You can find all kinds of commodities here, such as jewelry and jade articles, calligraphy and paintings, watches, ceramic and red stoneware products, postal stamps and cards, money and coins, old furniture, bamboo and wooden craftworks, ivory and horn products. Here, you can feel the rich characteristics of Huxiang culture.
| Leiyang Supply and Sale Mansion | Address: 97th East Wuyi Road, Leiyang City Contact: 0734-4353879(supermarket) 0734-4328412(aftersale service) |
| Leiyang Jinzhu Maoye Shopping Mall | Address: South Cailun Road, Leiyang City Contact: 0734-4269249 |
| Leiyang Taiyuan Mall | Address: 116th East Wuyi Road, Leiyang City Contact: 0734-4376588 |
| Leiyang Saiqun Shopping Mall | Address: Yunseng Business Center, Leiyang City Contact: 0734-4357766 |
| Leiyang Luo Wine Supermarket | Address: 83th Daqiao Road, Leiyang City Contact: 0734-4351555 |
| Leiyang Jia Fule Supermarket | Address: the intersection on Wuyi Road and Qunying Road Contact: 0734-4379986 |
| Leiyang Happy Family Supermarket | Address: walking business street, Leiyang City. Contact: 0734-4326758 |
| Leiyang Kangjia Supermarket | Address: next to Jincai Mall on West Lake Road, Leiyang City |
Address: Guangdong Road in Zhuhui District, Hengyang City
Contact: 0734-8390666
The historical Nanyue Town is at the foot of Hengshan Mount, not far away from Nanyue Grand Temple. Many local products and souvenirs of Buddhism, Taoism and Shou culture are available here.