Hengyang Hongyang Plaza is a comprehensive commercial complex opened by Hongyang Commercial Group on November 21, 2022. Located at No. 60 Chuanshan Avenue in Zhengxiang District, it is positioned as a "Parent-Child Trend Gathering Lifestyle Center." The total gross floor area is approximately 300,000 m² (with 150,000 m² dedicated to commercial space), comprising six above-ground floors and four underground levels.

Basic Information

Address: No. 60 Chuanshan Avenue, Zhengxiang District, Hengyang City, Hunan Province.

Site Area: 60 mu (approx. 4 hectares).

Opening Date: Officially opened in November 2022.

Spatial Planning

Six floors of above-ground commercial space + four underground parking levels (offering approx. 2,000 smart parking spaces equipped with a reverse vehicle locating system).

Features a dual-atrium design, complemented by a kaleidoscopic glass curtain wall and a starry sky dome.

Core Offerings

Anchor Tenants: Bona International Cinema, Century Huilian Supermarket, and UONE Fitness.

Family & Kids: Children’s formats account for roughly 25% of the mix (e.g., Feifeiyang Children’s Paradise).

Entertainment & Dining: Includes e-sports experience centers, ACG (Anime, Comic, Game) stores, script murder mystery rooms, and multi-level themed dining streets.

Operational Performance

2024 Sales: Approximately RMB 350 million.

Annual Footfall: Around 12 million visits, with a single-day peak exceeding 270,000 visitors.

Night Economy: Daily average turnover from nighttime business reaches RMB 1 million.

Honors & Highlights

Recognized as a "Hunan Provincial Nighttime Consumption Cluster Demonstration Zone," a National Green Shopping Mall, and one of Hengyang’s Top 10 Internet-Famous Check-in Spots.Hosted the first government–university collaborative cultural festival in Central South China.