Nanyue District: Dragon Boat Festival Guofeng Bazaar Ignites Cultural Tourism Buzz

Over the Dragon Boat Festival holiday, the tourist service plaza at Mount Heng's Nanyue area launched a three-day Dragon Boat Festival-themed bazaar. Breaking from the past, this event brought millennia of folk tradition vividly to life—using immersive traditional-Chinese-style garden activities, intangible cultural heritage (ICH) handicraft workshops, and interactive blessing rituals to give the ancient festival a fresh new twist at the foot of the sacred mountain.

Stepping into the market, visitors found over 30 distinctive stalls lining the plaza. A dazzling array of Dragon Boat Festival creative merchandise, traditionally crafted zongzi (rice dumplings), and vintage-style tea snacks filled the eye. Soft traditional Chinese melodies drifted through the air as tourists browsed the stalls, sampled delicacies, and admired folk artifacts—as if stepping back in time to an ancient street market.

Beyond the shopping spree, folk-custom experiences added an extra layer of delight. Classic games like touhu (pitch-pot) and she wudu (shooting the five poisonous creatures) allowed visitors to learn about age-old customs of warding off plague and praying for blessings on the "Day of the Five Poisons." At booths for bamboo-woven mugwort crafts and ICH sun-printing (shailan), crowds tried their hands at making things themselves—experiencing the quiet dedication of heritage artisans stitch by stitch, weave by weave. Traditional Dragon Boat customs are thus blending into modern life with a decidedly trendy twist.

Through this bazaar, Mount Heng's Nanyue scenic area didn't just let visitors celebrate the festival immersively—it breathed new life into millennia of traditional culture amid the lively, down-to-earth atmosphere of a bustling market, adding yet another surge of Guofeng ("national style") fever to Hengyang's cultural tourism landscape.