With the 2026 Xiangchao League (Hunan Super Football League) kicking off, the city is riding the wave of this major sporting event to roll out two premium cultural tourism routes. Starting from the Municipal Sports Center, these itineraries integrate historical landmarks, trendy neighborhoods, and vibrant nighttime destinations—offering match-going visitors the chance to experience the best of Yancheng (Wild Goose City) in a single day.
Route 1: Historic City & Yanfeng Nightlife Tour
Hengyang Sports Center → Baoweili Cultural & Creative Block → Jianxiang Industrial Culture Block → Shigu Academy → Huiyan Peak Scenic Area (Yancheng Star Ferris Wheel) → Shifu Road Food Culture Block
This route weaves together the old town's historic charm with Yanfeng's booming night economy. By day, explore cultural sites and former residences. At dusk, climb the peak for panoramic views over the Xiang River. As night falls, dive into authentic local street life and culinary delights. The result is a perfect balance of activity and relaxation.
Baoweili Cultural & Creative Block.
Jianxiang Industrial Culture Block.
Shigu Academy.
Huiyan Peak Scenic Area (Yancheng Star Ferris Wheel).
Shifu Road Food Culture Block.
Route 2: Zhengxiang Trends & Suburban ICH Experience
Hengyang Sports Center → Rongguan Le Street → Hongyang Plaza Zhengxiang YEAH Night Market → Hengshan Du · Xiangjiang Ferry Folk Culture Impression Experience Base → Nanyue Li → Zhurong Fire-Exploring Space Experience Hall → Time City · 1944
The journey opens with Zhengxiang's trendy nightlife scene, then extends to Hengshan Du for riverside folk customs and intangible cultural heritage (ICH) craftsmanship. It culminates in the Nanyue area, where visitors can immerse themselves in traditional Chinese aesthetics, space science education, and cutting-edge cultural experiences. The route delivers a seamless blend of past and present with a rich, layered itinerary.
Rongguan Le Street.
Hongyang Plaza Zhengxiang YEAH Night Market.
Hengshan Du · Xiangjiang Ferry Folk Culture Impression Experience Base
Nanyue Li.
Zhurong Fire-Exploring Space Experience Hall.
Time City · 1944.
Special Offer for Match Ticket Holders
During the Xiangchao season, visitors presenting a valid game ticket can unlock exclusive cultural tourism discounts. Note: These offers cannot be combined with other ongoing promotions. Specific reservation details are available in advance via official platforms.
Beyond the matches, take your time to wander through Hengyang's streets, alleys, and scenic landscapes—and feel the vibrant new energy of this historic city for yourself.