Spanning the original Huaxin area and the Nanhuali neighborhood, this district has evolved into Hengyang's most densely concentrated hub of commerce. Anchored by major retail destinations including BBK Plaza, Tianhong Mall, Intime City, Shanshan Outlets, Hongyang Plaza, and Jinzhong Dayan City, it represents the very heart of the city's consumer landscape.

Looking ahead, the district is poised to become Hengyang’s urban “living room” and a flagship landmark for trend-driven experiential consumption. The area surrounding Nanhuali, in particular, is a magnet for young people—bustling with food streets and trendy lifestyle boutiques that cater to the city's vibrant youth culture.

BBK Plaza

Nanhuali neighborhood

Hongyang Plaza

Shanshan Outlets