Catering to the dynamic needs of university students and the growing sports-event economy, this district is home to both Linghu Wanda Plaza and the Hengyang Sports Center. Looking ahead, it will cultivate a vibrant ecosystem of youth-oriented consumption formats — including esports, trendy lifestyle retail, and anime & ACG culture — positioning itself as the city’s premier hub for next-generation consumer trends.

Zhengxiang Wanda Commercial District is the city's highest retail destination, setting the benchmark for first-store economy and immersive consumption.

As Hengyang's busiest commercial complex by visitor traffic, this district drew an impressive 140,000 visits in a single day on New Year's Day 2026. Looking ahead, it is set to become a model for "first-store economy" and immersive experiential consumption, leading the city's next wave of retail innovation.

Riding on the momentum of over 23 million annual visitors to Mount Heng (Nanyue), this district is undergoing a strategic transformation — shifting from a model centered on “mountain pilgrimage” to one defined by “mountain exploration and recreation.” The goal: to establish a nationally recognized, mountain-based cultural tourism destination with far-reaching appeal.

Already drawing strong crowds are signature attractions such as Nanyue Li, Zhurong Town, and 1944 Time City. Looking ahead, the district will further elevate its offering with the addition of a flying theater and a hot-spring resort center, expanding the full-spectrum leisure experience.

Centered along Jiefang Road as its main axis, this district connects two major cultural and tourism landmarks—Huiyan Peak and the Shigu Academy. Long-standing retail anchors such as Modern Department Store, Dayang Department Store, and the bustling Shifu Road Food Street all call this area home.

Looking ahead, the district will leverage its deep historical roots and authentic local atmosphere to build a “culture-driven urban consumption center”—breathing new life into the old town and making it thrive once again.

Shifu Road Food Street

Jiefang Road

Spanning the original Huaxin area and the Nanhuali neighborhood, this district has evolved into Hengyang's most densely concentrated hub of commerce. Anchored by major retail destinations including BBK Plaza, Tianhong Mall, Intime City, Shanshan Outlets, Hongyang Plaza, and Jinzhong Dayan City, it represents the very heart of the city's consumer landscape.

Looking ahead, the district is poised to become Hengyang’s urban “living room” and a flagship landmark for trend-driven experiential consumption. The area surrounding Nanhuali, in particular, is a magnet for young people—bustling with food streets and trendy lifestyle boutiques that cater to the city's vibrant youth culture.

BBK Plaza

Nanhuali neighborhood

Hongyang Plaza

Shanshan Outlets