Zhengxiang Wanda Commercial District is the city's highest retail destination, setting the benchmark for first-store economy and immersive consumption.

As Hengyang's busiest commercial complex by visitor traffic, this district drew an impressive 140,000 visits in a single day on New Year's Day 2026. Looking ahead, it is set to become a model for "first-store economy" and immersive experiential consumption, leading the city's next wave of retail innovation.