Riding on the momentum of over 23 million annual visitors to Mount Heng (Nanyue), this district is undergoing a strategic transformation — shifting from a model centered on “mountain pilgrimage” to one defined by “mountain exploration and recreation.” The goal: to establish a nationally recognized, mountain-based cultural tourism destination with far-reaching appeal.

Already drawing strong crowds are signature attractions such as Nanyue Li, Zhurong Town, and 1944 Time City. Looking ahead, the district will further elevate its offering with the addition of a flying theater and a hot-spring resort center, expanding the full-spectrum leisure experience.