The World Clock and Watch Culture Museum is located in Hengyang Xidu High-tech Industrial Park, Xidu Town, Hengyang County. As the first clock and watch culture museum in Central China, it holds the honors of National 3A Tourist Attraction, Hunan Provincial Industrial Tourism Demonstration Site, Hengyang Industrial Tourism Demonstration Base, Hengyang Study Tour and Education Base for Primary and Secondary School Students, as well as the Global Academic Exchange Center for Luxury Watch Appraisal.

Centering on the presentation and interpretation of clock and watch culture, the museum highlights the history of Su Song, the originator of horology, who invented the core escapement mechanism of timepieces, the development course of Swiss watch brands, the disruption of the traditional horology industry by Japanese quartz watches, and the rise of Chinese timepiece brands. The museum is divided into eight major exhibition zones: the Su Song Memorial Area in honor of the horology pioneer, the Exhibition Area of Ancient Time-Measuring Instruments and Ancient Clock-Making Tools, the Modern Clock & Watch Exhibition Area, the International Brands & Products Exhibition Area, the Domestic Brands & Products Exhibition Area, the 3D Holographic Science Popularization Exhibition Area for Clocks and Watches, the Multimedia Interactive Experience Area, and the DIY Experience Area. It is a distinctive "Tourism Plus" project integrating clock and watch manufacturing factories, horology-themed garden landscapes, and science popularization & study tours of clock and watch culture.