“This tea oil has such a pure aroma—it’s the real deal!”

“Hengyang rice noodles are so springy, and they soak up the broth perfectly!”

On November 15, crowds packed the Hengyang exhibition zone at the 26th China Central China (Hunan) Agricultural Expo in Changsha. Visitors and buyers queued eagerly to sample local specialties, with praises and aromas filling the air—making “Hengyang elements” the star of the show.

The Hengyang image hall featured rustic and spacious displays, with slogans like “There’s a chili called ‘Gun Squid Chili’” and “Hengyang cuisine is so delicious” written in local dialect, creating an immersive experience for visitors.

At the food counters, chefs sizzled up Hengyang fish balls, Zhajiang rice noodles, and Jinjialing dried radish. The crisp sound of noodles frying in hot woks, paired with rich bone broth and fresh scallions, drew constant crowds. “I’d heard of Hengyang noodles—now I’ve tried them, they’re as good as they say!” said a Ms. Li from Changsha, who bought 10 packs on the spot.

According to vendors, Zhajiang rice noodles sold 1,500 jin on the first day alone, earning over 10,000 yuan. A restock of 2,000 jin the next day was quickly surrounded by shoppers buying 10–20 jin each, “enough to last the winter.”

Nearby, livestreamers promoted local loquats to online audiences: “These Hengyang loquats are plump and juicy—don’t miss out!” Orders poured in, with one afternoon sales hitting 30,000 yuan. “Our stock sold out. We’re arranging emergency replenishment from the origin,” said a beaming vendor. “Livestreaming is incredibly effective.”

In the industrial products hall, Hengyang showcased its agricultural prowess through a range of high-quality, well-received products.

“This expo is not only a display but also a learning and exchange opportunity,” said a representative from the Hengyang Agriculture and Rural Affairs Bureau. “We will use this platform to further strengthen agricultural branding and expand sales channels—helping more Hengyang products go national and injecting renewed momentum into rural revitalization.”